• Work closely with the product team to develop compelling, end-user focused copy about products across multiple brands. Writes and edits website/blog content, product brochures, flyers, sell sheets, social media, press releases, and internal and external email communications.
• Creates persuasive headlines, copy, and calls-to-action for marketing campaigns across print and digital mediums.
• Optimize all website content to improve CX, SEO, and content performance. Conduct keyword research and work with SEO specialists to increase web traffic.
• Collaborate with marketing communications managers and product managers to gather subject matter expertise and help manage marketing communications projects that support the execution of product launches and campaigns.
• Identify customers’ needs and gaps in our content; recommend and execute new topics.
• Perform other similar and related duties as required.

• B.A. in communications, public relations, journalism or related field or evidence of related experience.

• Minimum of 3-5 years experience in marketing communications, specifically copywriting or content development.

• Excellent writing, editing and verbal communications skills.
• Strong understanding of Marketing and (SEO) content and site optimization; SEO Certification preferred.
• Portfolio of writing samples and published work.
• Strong Microsoft Office skills including Excel, PowerPoint, and Word.
• Ability to multi-task and reprioritize in a dynamic environment and to work effectively in a team to meet deadlines.
• Preferred experience using Google Analytics and other in-house tools to measure the effectiveness of content.
• Positive attitude and willingness to learn technical products.
• Writing sample will be required in interview process.

Representing more than 150 years of innovation, Legrand is the global specialist in electrical and digital building infrastructures. Our purpose is improving lives by transforming the spaces where people live, work and meet with electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. Every day, over 39,000 Legrand employees work hard to enhance the buildings of tomorrow. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR) with revenue of €7 billion, and products sold in 180 countries. For more information, visit www.legrandgroup.com/en

Legrand North and Central America (LNCA) employs over 6,500 associates in 50 locations, working across six divisions/sector: Audio Visual, Building Controls Systems, Data Power and Controls, Electrical Wiring Systems, and Lighting. We hold a leading position in every North American market we serve and focus on exceeding our customers’ needs within the commercial, residential, and industrial industries. LNCA offers comprehensive medical, dental and vision coverage, as well as distinctive benefits like a high employer 401K match, above-benchmark paid maternity and parental leave, paid time off to volunteer, and an active/growing Employee Resource Group network. LNCA is an employee-centered, growing company with tremendous opportunity. For more information, visit legrand.us